The corporate image is the image that all the public of the organization have. It is the global idea that they have about their products, their activities and their behavior. In this sense, the corporate image is the image of the company, which seeks to present itself no longer as a purely economic subject, but rather, as an integral component of society. Our job is to define the corporate image, such as the mental structure of the organization formed by the public, as a result of the processing of all the information related to the organization. In this way, our corporate image development is to create and consolidate a concept that truly reflects the personality of a brand differentiating it from the competition.